THE ALLIANCE FOR WOMEN IN MEDIA FOUNDATION AND HALLMARK MEDIA’S MAKE HER MARK ANNOUNCE RETURN OF STUDENT SCHOLARSHIP
Scholarship Program Provides Educational Funding and Mentorship Opportunities
The Alliance for Women in Media Foundation (AWMF) and Hallmark Media are once again partnering to present the Make Her Mark Student Scholarship, a program designed to support female students pursuing creative careers in entertainment. Developed through the lens of Hallmark Media’s Make Her Mark, an on-the-job mentorship initiative created to support and increase representation of women behind the camera, the scholarship aims to help students pursue their studies while laying the foundation for long-term success in the industry.
Now in its second year, the Make Her Mark Student Scholarship will award $7,500 to one deserving student to aid her educational pursuits. In addition to financial support, the recipient will participate in a one-of-a-kind mentorship experience with Make Her Mark founder, Hallmark actor, and creative partner Ashley Williams, providing invaluable insight and guidance from an established industry professional.
“Just like the Make Her Mark program, this scholarship is about opening doors and empowering the next generation of filmmakers,” said Randy Pope, Hallmark Media’s senior vice president of physical production. “At Hallmark Media, we’re proud to support talented aspiring directors by ensuring they have the confidence, resources, and opportunities they need to succeed.”
“The AWM Foundation and Hallmark Media share a deep commitment to telling stories by, for, and about women. The Make Her Mark Student Scholarship marks a meaningful step toward supporting the voices that will shape the future of women-led storytelling,” said Becky Brooks, president of the Alliance for Women in Media Foundation.
To review scholarship criteria and submission details, please visit: https://allwomeninmedia.org/foundation/scholarships
The scholarship recipient will be announced at the Annual Gracie Awards Luncheon on June 16, 2026, at Cipriani 42nd Street in New York City.
Contacts: Megan Van Tine | MeganVanTine@HallmarkMedia.com
Laurren Henning | LaurrenHenning@HallmarkMedia.com
Jenny Rayyan | jennyrayyan@allwomeninmedia.org
ABOUT THE ALLIANCE FOR WOMEN IN MEDIA FOUNDATION (AWMF)
In 1960, the Alliance for Women in Media became the first professional broadcasting organization to establish an educational foundation. The AWMF supports and promotes educational programs, charitable activities and scholarships to benefit the public and media industry. The Foundation also produces nationally acclaimed recognition programs, including the Gracie Awards®, honoring exemplary programming created by, for or about women and individual achievement. The Alliance for Women in Media Foundation is a 501 (c)(3) non-profit, educational organization. For the latest news on the Gracies, follow The Gracies on Instagram, LinkedIn and Facebook. For more information visit www.allwomeninmedia.org/gracies.
ABOUT HALLMARK MEDIA
Owned and operated by Hallmark, Hallmark Media is entertainment’s leading destination for feel-good content. The company is home to linear and streaming destinations that bring joy to viewers year-round. Hallmark Channel features an ambitious slate of new, original movies, scripted series, and the popular annual holiday franchise, Countdown to Christmas. Hallmark Mystery features a unique mix of movies and acquired series focused on the lighter side of the suspense and mystery genres. Hallmark Family showcases timeless storytelling for the whole family centered around faith, love, and community. Subscription streaming service and membership program, Hallmark+ offers next-day access to all-new premieres, plus monthly discounts and rewards for shopping at Hallmark Gold Crown retail stores. For more information, please visit https://corporate.hallmarkmedia.com/.