The Future of Media, AI, and Leadership: Key Insights from AWM Office Hours with Bridget Bogee
The October AWM Office Hours session gave members an inside look at the evolving worlds of social media, artificial intelligence, branding, and career growth through a candid conversation with Bridget Bogee, Head of Social Media, Meta AI and Muse. Drawing on a career that has spanned media, marketing, technology, and AI, Ms. Bogee shared how recognizing cultural shifts early has helped guide her professional journey.
Reflecting on her move into social media long before it became mainstream, she noted, “I am remarkable at understanding cultural trends before they take off,” encouraging members to stay curious, experiment with new technologies, and engage with emerging trends before they become unavoidable.
A significant focus of the discussion centered on AI’s growing impact on both professional and personal life. Ms. Bogee emphasized that the future of AI will move beyond simple prompting and toward highly personalized digital assistants. “I think we’re going to move away from the ChatGPTs and Claudes of the world,” she said, predicting a future in which individuals rely on multiple AI agents to help manage work, family responsibilities, travel, and everyday tasks. At the same time, she reminded members that human creativity remains essential, observing that AI still lacks the “taste and creativity” that people bring to storytelling, strategy, and decision-making.
The conversation also explored leadership, career pivots, and building authentic communities. Ms. Bogee encouraged members to view networking as relationship-building rather than self-promotion, emphasizing the value of curiosity, generosity, and meaningful connections. Reflecting on her own career transitions, she shared a lesson that resonated deeply with attendees: “Go where you’re wanted.” She explained that seeking opportunities where leaders value your unique skills creates the confidence and support needed to grow, learn, and take risks.
AWM Office Hours was created to give members direct access to accomplished industry leaders in a relaxed, interactive setting. Sessions like this one offer the kind of honest conversations, practical advice, and professional connections that are difficult to find elsewhere. If you’re looking to expand your network, gain insights from leaders shaping the future of media, and participate in exclusive member-only discussions, joining AWM gives you a seat at the table.
For more information about the AWM Office Hours program, please email amy.burton@allwomeninmedia.org.