November, 2015

The Gracies

Gracies Logo – A New Spin After 40 Years

After 40 years of honoring outstanding programming by, for and about women, it was time for The Gracies to get a new look.

Enter Tomek Sadurski, an artist specializing in drawing with an eye for diverse media such as animation, theatre and technology. His work has been in international publications like L ́OFFICIEL Paris, Süddeutsche Zeitung, TASCHEN books – Fashion Illustration NOW, 25 Magazine, Folha de Sao Paulo, ELLE, Vanity Fair and many more. He has worked on campaigns and exclusive projects for companies like Vodafone, Ford, Audi Konzept Design Studio, VW, Mitsubishi, Hyundai, Sony and Villeroy&Boch to name a few. The Alliance for Women in Media Foundation was lucky to get him involved!

The logo went through many versions, with Tomek working to create a unique and functional, tailored visual language that is quickly recognizable.
After months of work, the deep purple logo you see above was born. This logo will be used in its deep purple format, black format, white format and a coppery gold format. We can’t wait to show this logo in its every iteration.

A huge thank you to Tomek, The Gracies Chairs and the countless Alliance for Women in Media and Alliance for Women in Media Foundation Board members involved in this creation. Here’s to another 40 years of looking fabulous!