About

Behind every great woman is a great organization

The Alliance for Women in Media is an organization for women, by women. We are committed to supporting women across all media segments, to expand networks, educate and celebrate accomplishments.

Through recognition events and professional development, our purpose is to bring talented, dedicated, established and up-and-coming women in media together. Our members benefit from shared ideas and experiences, and receive access to professional training and the acknowledgement they deserve.

Our mission: The Alliance for Women in Media connects, recognizes, and inspires women across the media industry.

Advancing women in media for seven decades

The Alliance for Women in Media was formed in 1951, originally as American Women in Radio and Television, the women’s division of the National Association of Broadcasters.

In 1960 the AWM (then AWRT) became the first professional broadcasting organization to establish an educational foundation.

In 1975 we began an annual award program recognizing the people in the media that represents the changing roles, issues, and concerns of women.

In 1997 those awards became The Gracies, named after Gracie Allen, a media pioneer who embodied the character of the awards.

To better reflect our commitment to all women in the media, in 2010 the organization renamed itself the Alliance for Women in Media.