AWM Media Masterclass
AWM Media Masterclasses are expert-led sessions on essential industry topics. The latest session on Tell Your Story: Grow Your Business and Career with presenter Marcelo Bukin is available for viewing below as well as on the AWM YouTube Channel. This session will be available to the public through April 20, after which it will be available only to AWM Members via the Knowledge Center. If you have a suggested topic or speaker for a future session, please email info@allwomeninmedia.org.
Tell Your Story: Grow Your Business & Career
AWM Media Masterclass Presents “Tell Your Story: Grow Your Business & Career,” featuring renowned storyteller and filmmaker, Marcelo Bukin. With over two decades of experience crafting commercials for top brands and creating documentaries with presidents, chairmen, CEOs, and fashion icons, Marcelo brings a wealth of expertise to this workshop.
Masterclass Highlights
- Learn how to grow your business or career by sharing your unique LIFE STORY.
- Discover the art of creating authentic films, videos, photos, and stories.
- Understand how to authentically express yourself and connect with others to foster genuine growth and communication.
- Gain insights into combining personal development with branding to make your brand more authentic and relatable.
- Explore strategies for identifying your niche target audience, crafting a unique offering, and utilizing the hero and screenwriting tricks for storytelling.
Why Attend?
Neglecting your personal or company brand risks going unnoticed and undermines trust and loyalty. In today’s competitive market, connecting with your audience on a personal level is more important than ever. By understanding and sharing your mission and purpose, you can build stronger connections and loyalty within your industry. This workshop will inspire you with the skills and knowledge to tell your story compellingly and effectively.

Marcelo Bukin is an IDA award-winning storyteller, filmmaker, and storytelling coach known for his emotional depth and artistic innovation. His work has earned praise at 200+ international festivals, with legendary Albert Maysles calling it “much more worthwhile than what the mass media produces.”
Marcelo has directed commercials and documentaries for Sony, P&G, Intel, and Knorr, while leading storytelling masterclasses and coaching that empower individuals and brands to craft compelling narratives. His unique, purpose-driven approach blends cinema, creativity, personal growth, and branding, elevating careers and businesses through the power of storytelling.
View Past Masterclasses
AWM Media Masterclasses provide educational information to members on topics related to the media industry and the advancement of women. If you have a suggestion for a topic of speaker, please email info@allwomeninmedia.org.
Interested in helping to advance the future of women in media? Consider investing in this empowering program as a sponsor. All support contributes to shaping the careers of media leaders and fostering a strong and diverse media landscape for the future. Please email becky.brooks@allwomeninmedia.org for more information.