AWM Media Masterclasses are expert-led sessions on essential industry topics. The latest Masterclass session is available below as wel as on the AWM YouTube Channel. The session will be available publicly through November 24th, after which it will be available exclusively to AWM members through the Knowledge Center. Please email info@allwomeninmedia.org with questions.
The Content You Create Becomes Hiring Intelligence: From Breaking News to Background Checks
Think your investigative skills are just for breaking stories? Think again! Join CIChecked for a mind-bending look at how that article you wrote just became evidence in someone’s background check. We’ll blow your mind with the tale of a stellar dog groomer candidate who seemed hire-ready until our cyber investigation uncovered 26 social media red flags that would make your editor cringe. You’ll see how your crime beat reporting, business profiles, and even community event coverage gets turned into hiring intelligence, and learn how your byline might be the reason someone gets their dream job. It’s like watching your journalism degree get a secret second career – and the stories will have you questioning everything you thought you knew about the digital footprints we all leave behind.
Michelle Pyan is President and Founder of CIChecked, a certified woman-owned background screening company that has served thousands of clients since 2004. With over 20 years of industry expertise, Michelle has built CIChecked into an HRO Today Baker’s Dozen award-winning organization known for thorough, human-driven investigations that go beyond standard database searches.
Michelle’s commitment to protecting vulnerable populations while ensuring compliant hiring practices has made her a trusted authority in background screening. She is passionate about educating businesses on risk mitigation and regulatory compliance, regularly speaking at industry events and hosting quarterly compliance webinars.
Beyond her professional achievements, Michelle is an active community member and, as she’ll share today, has discovered that her most valuable business relationships were built not in conference rooms, but on golf courses, at volunteer events, and in everyday situations where authentic connections naturally develop.
View Past Masterclasses
AWM Media Masterclasses provide educational information to members on topics related to the media industry and the advancement of women. If you have a suggestion for a topic of speaker, please email info@allwomeninmedia.org.
Interested in helping to advance the future of women in media? Consider investing in this empowering program as a sponsor. All support contributes to shaping the careers of media leaders and fostering a strong and diverse media landscape for the future. Please email becky.brooks@allwomeninmedia.org for more information.